


Hi I'm Abigail and I use interactive storytelling that turns research and strategy into experiences audiences can see, feel, and follow.
make your strategy stick.

Clarity isn't about making complexity simple, it's about knowing where and how to make a difference.
As a Chicago-based Design Researcher & Strategist, I specialize in navigating complexity—translating human experiences into insights that drive meaningful change. With a background in environmental design and systems thinking, I’m passionate about creating connections between people, communities, and the world around them. Whether I’m working in healthcare, public health, or civic innovation, I use storytelling and strategic design to illuminate opportunities, spark action, and make the path forward clearer.
Recent Stories
Thoughtful design for complex challenges
My approach combines research, strategy, design, and storytelling to design intuitive experiences across e-commerce, healthcare, tech and more—turning complexity into clarity.
SERVICES
RESEARCH
User Research
Usability Testing
Surveys
Stakeholder Interviews Foundational Research & Landscape Analysis
Field Studies / Contextual Inquiries Digital Accessibility & Inclusion Audits
Diary Studies
Competitive Analysis

DESIGN
Wireframes
Spatial Experience Design
Service Design
Product & Service Prototyping Digital Experience Design
Design Systems
Co-Design Workshop
Brand & Logo Design

STORYTELLING
User Journey Maps
Storyboarding
Personas
Participant & Experience Illustration
Narrative Prototyping
Live Sketchnoting
Infographics
Immersion Workshops
Experience Videos

STRATEGY
UX Strategy
Systems Thinking
Service Blueprint
Product Roadmap
Prioritization Framework
Guiding Principles
Content Strategy


recent stories
services
Thoughtful design for complex problems
I design intuitive experiences—specializing in e-commerce, healthcare, and tech—by combining research, strategy, design, and storytelling to solve complex challenges with clarity and impact.
research
—
+
User Research
Usability Testing
Surveys
Stakeholder Interviews
Foundational Research & Landscape Analysis
Field Studies / Contextual Inquiries
Digital Accessibility & Inclusion Audits
Diary Studies
Competitive Analysis
STRATEGY
+
—
UX Strategy
Systems Thinking
Service Blueprint
Product Roadmap
Product Roadmap
Prioritization Framework
Guiding Principles
Content Strategy
design
+
—
Wireframes
Spatial Experience Design
Service Design
Product & Service Prototyping
Digital Experience Design
Design Systems
Co-Design Workshop
Brand & Logo Design
storytelling
+
—
User Journey Maps
Storyboarding
Personas
Participant & Experience Illustration
Narrative Prototyping
Live Sketchnoting
Infographics
Immersion Workshops
Experience Videos
Let's make something that matters
abigailauwaerter@gmail.com
Chicago, IL, USA
© 2025 by Abigail Auwaerter. Made with Wix Studio™