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Abigail Auwaerter

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A thoughtful appraoch for complex challenges

My approach combines research, strategy, design, and storytelling to design intuitive experiences across e-commerce, healthcare, tech and more—turning complexity into clarity.

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RESEARCH

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STRATEGY

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DESIGN

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STORYTELLING

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EXPLORATORY USER RESEARCH
PARTICIPANT & EXPERIENCE ILLUSTRATION
SYSTEMS THINKING
IMMERSION WORKSHOP

Navigating medicaid

How do Medicaid customers navigate a complex journey while managing the complexities of their own lives?

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DIARY STUDY
EVALUATIVE USER RESEARCH
PRIORITIZATION FRAMEWORKS
UX STRATEGY
USABILITY TESTING
USER JOURNEY MAPS

dECODING PASSKEYS

Why pivoting to generative activities with teens revealed key areas for enhancing onboarding and passkey adoption.

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STAKEHOLDER RESEARCH
UX STRATEGY
USER JOURNEY MAPS
WIREFRAMES
SURVEY DESIGN
PERSONAS

BLOOMING SUCCESS

How research uncovered service delivery issues for a legacy family-run business and paved the way for easier flower ordering.

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MAKE YOUR STRATEGY STICK.

Hi I'm Abigail and I use interactive storytelling that turns research and strategy into experiences audiences can see, feel, and follow.

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Hi I'm Abigail and I use interactive storytelling that turns research and strategy into experiences audiences can see, feel, and follow.

make your strategy stick.

LEARN MORE
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Clarity isn't about making complexity simple, it's about knowing where and how to make a difference.

As a Chicago-based Design Researcher & Strategist, I specialize in navigating complexity—translating human experiences into insights that drive meaningful change. With a background in environmental design and systems thinking, I’m passionate about creating connections between people, communities, and the world around them. Whether I’m working in healthcare, public health, or civic innovation, I use storytelling and strategic design to illuminate opportunities, spark action, and make the path forward clearer.

Recent Stories

Thoughtful design for complex challenges

My approach combines research, strategy, design, and storytelling to design intuitive experiences across e-commerce, healthcare, tech and more—turning complexity into clarity.

SERVICES

RESEARCH

User Research


Usability Testing


Surveys


Stakeholder Interviews
Foundational Research & Landscape Analysis


Field Studies / Contextual Inquiries
Digital Accessibility & Inclusion Audits


Diary Studies


Competitive Analysis

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DESIGN

Wireframes


Spatial Experience Design


Service Design


Product & Service Prototyping
Digital Experience Design


Design Systems


Co-Design Workshop


Brand & Logo Design

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STORYTELLING

User Journey Maps


Storyboarding


Personas


Participant & Experience Illustration


Narrative Prototyping


Live Sketchnoting


Infographics


Immersion Workshops


Experience Videos

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STRATEGY

UX Strategy


Systems Thinking


Service Blueprint


Product Roadmap


Prioritization Framework


Guiding Principles


Content Strategy

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Have a project in mind? Let’s solve it together.

Reach out and let’s talk about how I can help.
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recent stories

services

Thoughtful design for complex problems

I design intuitive experiences—specializing in e-commerce, healthcare, and tech—by combining research, strategy, design, and storytelling to solve complex challenges with clarity and impact. 

LEARN MORE
LET'S COLLABORATE
research
+

User Research

Usability Testing

Surveys

Stakeholder Interviews

Foundational Research & Landscape Analysis

Field Studies / Contextual Inquiries

Digital Accessibility & Inclusion Audits

Diary Studies

Competitive Analysis

STRATEGY
+

UX Strategy

Systems Thinking

Service Blueprint

Product Roadmap

Product Roadmap

Prioritization Framework

Guiding Principles

Content Strategy

design
+

Wireframes

Spatial Experience Design

Service Design

Product & Service Prototyping

Digital Experience Design

Design Systems

Co-Design Workshop

Brand & Logo Design

storytelling
+

User Journey Maps

Storyboarding

Personas

Participant & Experience Illustration

Narrative Prototyping

Live Sketchnoting

Infographics

Immersion Workshops

Experience Videos

Let's make something that matters

  • LinkedIn
  • Medium

© 2025 by Abigail Auwaerter. Made with Wix Studio™

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